Since its launch in 2003, WordPress has not stopped growing.

In fact, today it powers over 34% from the network. Since its release in 2003, WordPress has never stopped growing.

WordPress 5.3 (with release on November 12, 2019) already has over 8,088,611 downloads!

So why is WordPress so popular? There are many reasons for this, but there is one very important one:

WordPress is the best CMS (content management system) for SEO.

Here are 10 reasons for this.

1. WordPress focuses on UX (user experience)

WordPress themes and extensions work together to make your site professional, user-friendly, and engaging.

The result?

Visitors enjoy the experience of browsing a WordPress-based site.

They spend more time on the site, and reduce the average bounce rate.

If you want to improve the SEO of your site, this is very important. Google rewards sites that provide a great user experience.

2. WordPress allows you to create attractive permanent links

In WordPress it is super easy to edit the permanent link on the page.

Instead of having a URL full of ugly-looking characters, you get something like this:

And the best thing about being able to edit the permanent link on your page (post) is that you can insert your keyword into it.

This means not only that the link will look good and informative, but can also improve the page’s ranking.

3. WordPress allows metadata to be edited easily

SEO titles and metadata improve the way search engines interpret your site’s relevance to a particular keyword.

Meta data helps search engine robots understand what a page is about.

When you add a keyword to the metadata, the site is more likely to rank for that keyword.

So how does WordPress help with metadata?

When working with WordPress, you can use an extension like Yoast SEO. It makes it easy for you to add metadata.

4. Optimizing images for SEO is easy with WordPress

Images are very important to your site. Adding such breaks the content and divides it into readable sections.

But images do not only enrich the information and do not diversify the user.

They are also a powerful tool for SEO, especially when using WordPress.

Here are three ways WordPress can optimize images for better SEO:

• WordPress allows you to create “alternate text” for each image. This means that you can put the keyword as alternate text and it will be reported by the robots.
• With WordPress you can use an extension that automatically creates alt text for images.
• You can resize the images so as not to slow down the site.

5. Sites developed on WordPress do not annoy the user with slow speed

The speed of the site is an important factor for Google when searching from a mobile device. And, if your site is slow – not only will you annoy the user, but you can also violate your ranking in the results.

The good news is that WordPress has great extensions to improve the speed of the site.

For example, ShortPixel Image Optimizer. This extension compresses PDF documents and uploaded images to improve speed.

Another great extension is WPOptimize. It caches the site, cleans the database and compresses images for faster loading.

6. WordPress is optimized for mobile devices

In recent years, the use of mobile devices has increased alarmingly. For comparison – see the table below. In 2013 only 16.2% of users have used their phone for internet purposes, and in 2018 – this percentage is 52.2%. In 2019 – even bigger.

Generally speaking, in 5 years the Internet traffic from mobile devices has increased by 222%.

Mandatory is that your site is optimized for mobile devices.

The good news is that if you use WordPress for your site – you don’t have to do anything extra to make it accessible from your phone.

Why? Because most WordPress themes today are optimized.

7. WordPress helps you integrate your campaign with social media

Social media today has a huge impact, and is one of the best marketing platforms for your brand.

Moreover, successful social media campaigns indirectly improve SEO.

With WordPress, you can easily create custom social media buttons to make it easier for your readers to share your content.

You can add a feed of them to your site.

You can even automate your social media campaigns.

8. WordPress has great extensions made specifically for SEO purposes

When you use WordPress, optimizing for better ranking in search results becomes easier. You need to install the correct extensions.

Here are the 3 best SEO goals for WordPress.

Yoast SEO

Yoast SEO has millions of downloads because it makes content optimization a much simpler process, even for an administrator with almost no technical knowledge.

Google XML Site Maps

With this extension you create complex XML maps of the site in a very easy way. These maps help search engines understand the structure of your site and understand it.

Also – every time you post a page or post – the extension “informs” the robots about it.

Google Analytics by Monster Insights

The WordPress extension for Google Analytics is both “easy to use” and “powerful”.

That’s why:

• You do not have to leave the admin panel of the site to view the data from Google Analytics.
• You can find out which pages stand out – with detailed statistics.
• You can see how many clicks you have from banner ads, affiliate links and external links.

And the best in WordPress SEO extensions? You do not have to work with any code.

9. WordPress is easy to integrate with other software

You already know how easy it is to connect WordPress to Google Analytics and Yoast.

But these are not the only software tools you can use with WordPress.

Here are some other examples:

• ConvertKit (for email campaigns, landing pages, forms).
• Sucuri (one of the best security software).
• G Suite (for your documents, emails, spreadsheets).

By integrating with such software, you can increase user engagement with your site, which in turn can improve SEO.

10. WordPress has SEO-oriented themes

Keywords and metadata are not the only components that search engines explore.

Another thing of great importance is good design.

When using WordPress, you don’t have to worry about optimizing your SEO design yourself.

Just choose a SEO-oriented topic and you will attract “spiders” (search engine robots) to your site.

Dominate search results (SERPs) with WordPress

It is not difficult to choose the best CMS for SEO.

With WordPress you have a platform that is equipped with SEO-oriented themes, extensions and tools.

And for even more inspiration – check out this data from Gotch SEO.

List of top 21 CMS systems that dominate search results:

When you use all the amazing SEO capabilities of WordPress, you are one big step forward in improving the SEO of your site.

Read ours too tips for better SEO .

The sites we create are 100% SEO-oriented – both in terms of requirements for the topic, and in terms of installed extensions.

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