Building or restructuring your site – the user experience should come first in your web design strategy.
Successful web design guarantees a positive user experience, as well as easy orientation and quick finding of the necessary information.
If you are aiming for conversion – enriching the user experience can help you achieve this goal. Looking at ways to improve UX (user experience) – first, look at the CMS system you are using.
What is a CMS?
The CMS is behind it content management system – content management system which manages the creation and modification of the content of a site. Choosing the right system is a key factor so you can use what you need.
In this article, we will list important elements of web design that can improve UX. They include features that may be part of your CMS system, but if they aren’t – you might want to focus on using a more functional CMS to make your goals easier.
Web design elements that can enhance the user experience include:
- Optimization for mobile devices
- White spaces (“air”)
- Beautiful pictures
- Fast loading speed
- Intuitive interface
When your web design strategy includes all of these elements, you will be sure that your users navigate through your site seamlessly. Let’s look in more detail.
1. Optimization for mobile devices
Today you will hardly walk down the street without seeing someone looking at your phone. We have constant access to information. Therefore – an important part of the development process of a site is the adaptability of its design. Ie – be able to adapt to any device. Your website should look equally good on a desktop, laptop, tablet or mobile phone.
Make sure you work with a CMS that offers automatic adaptability so you don’t have to develop different versions of content for each type of device. This will avoid unpleasant experiences such as:
- zoom in to see the content
- repeated rotation of the device
- abandonment of the page due to inconvenient work with the site
You risk a much higher site abandonment rate if it is not mobile-friendly. This is one of the biggest mistakes in web design, but it is easy to avoid.
When images, shapes, buttons and other elements adapt to any size – you will provide your users with a good experience and are more likely to continue to use your site.
2. White spaces
Although white space can be seen as a “waste of space”, it is actually a good element in design. It makes the content easier to read and allows the user to focus on elements around the text.
The user keeps his attention for a short time when browsing sites and therefore the above is very important. The more space there is on the page, the easier it is for the user to process the information and not be distracted.
The positives of having empty spaces:
- increase the user’s attention
- makes the site fresh and not cluttered
- helps the user to process the information
And while white spaces have their benefits, keep in mind that you need to find a balance between white space and content. After all – white space still takes up space! Think about what you want to appear on the site without the user having to scroll (above the fold).
3. Beautiful images
One of the most effective elements that you can (and should) include in web design are images. They captivate users from the first moment and engage them as they navigate the site.
When inserting images, keep in mind these practices that allow you to extract the most from them:
- Use your own images. Instead of using a library of shared photos that don’t add value to the content, make sure you use photos that clearly reflect your business and enrich the purpose of the site. It is best to have your images.
- Impose your brand. Use images that impose your brand. Make sure that such as the logo and, for example, are placed enough times on the site.
- Do not overdo it. If the pages are cluttered with images – the effect will be distraction, instead of engaging attention. It will be harder for the user to understand the information you are passing on to him. Alternatively, you can use a slide – so the user will only see 1 photo at a time.
- Be a strategist when choosing a place. Place images strategically across the pages to support the content and break up the text.
Being an image strategist will not only improve the user experience, but will encourage them to stay on the site longer.
The same idea can be applied to videos. Video can enrich the experience and help absorb content more easily.
4. Fast site speed
One of the most unpleasant experiences while browsing a site is waiting too long for the page to load. Sites are viewed from all over the world, from mobile devices and expect fast results for what they are looking for. If they do not receive them – they leave the page.
By optimizing the speed of the site, you will improve the user experience.
Here’s what you can do:
- Use a tool that analyzes speed (Gtmetrix, Pingdom, Google Page Speed). This way you will know which elements need improvement.
- Compress your images before uploading them to the site . Images are the main reason for a site to load slowly. You can easily deal with the problem by compressing them before uploading them.
- Minimize the number of codes, extensions, and custom fonts you use. Removing unnecessary items will improve speed.
- Choose HTML and CSS instead of Flash Player. Flash Player slows down the speed of the site, and today requires additional permission before loading. Focus on HTML and CSS.
5. Intuitive interface
Of course, one of the biggest problems for users besides the speed of the site is the interface itself. When the site is not intuitive and difficult to navigate – the user will find it difficult to find the necessary information and leave the site. Your site must be easy to use.
Consider these things:
- Navigation. Navigation should be easy to understand and use on any device. Menu names should be short, avoiding unfamiliar words or ones that do not match the content.
- Consistency. Everything must be coordinated. Sizes of titles, texts, color schemes, button styles, distances, photos, etc. When navigating the site, the user should know that he is still on the same site. Major design changes can confuse it and reduce its credibility on the site.
- Updates. As your business grows, it should be properly reflected on your site. You need to make sure that you can easily update the information on the site.
Remember that choosing the right CMS system is extremely important. Everything described above depends on it.
If you need advice – contact us.