Almost everyone who runs their business online knows that Google and other search engines love quality links and they are considered one of the top ranking factors.

Therefore, if you want your site to be positioned further in the search results – building a link building strategy is a must.

However, if you are going to build feedback as part of your digital marketing strategy in 2019, you need to do it the right way.

Search engines keep their algorithms a secret, and the SEO industry is flooded with many myths that do not work, but can do harm.

To avoid investing in non-profit resources – pay attention to these 9 myths that will not bring you results in 2019.

1. Guest posts are dead

This myth became very popular in 2014 when Matt Cutt said:

“Okay, I’ll say this: if you’re using guest posts to build links in 2014, it’s better to stop. Why? Because over time it has become more and more spam practice, and if you post as a guest – you are involved in very bad company. Quite simply, the guest posts have been so far, they have become too full of spam. “

Because of this direct statement, it is understandable that many people believed that guest posts were a dead practice.

But Cutt later said he meant that spam blog posts for SEO purposes were a dead practice.

Publishing thematic and informative blog posts on reputable sites for link building, branding, increasing access and building community is still a very good practice.

2. Links that are not related to your niche are poor quality links

This is a widespread myth that contradicts the fundamental idea of link building. To climb higher, you need to get top reputable sites to put a link to your site. To get them to do this, you need to provide relevant content. What’s more, whether this content is related to your niche or not, it still improves your ranking.

So when your site gets a link from a site from a different niche – Google will not “frown” at that link.

3. Building many links to a single content is spam

Many people still believe that building links to a single content can negatively affect the keyword they want to rank for. Again, this myth contradicts the idea of building organic links.

If search engines don’t penalize an original and valuable page that other sites link to because it’s so original and valuable, why should they consider your content with a lot of backlinks as spam?

However, if the links are of low quality (from spam networks and directories), you may be penalized (manually imposed) or your account may be devalued.

4. Building links doesn’t make sense if you are already ranked high in search engines

It is sad that many still believe this. Link building, like any other digital marketing strategy, blogging and the like should be a constant action. Not only because it helps you maintain your position above the competition, but also because it helps you with the following:

  • increases the visibility of your brand on the web
  • increases traffic to your domain
  • shows the credibility and value of your brand

Building links is not only about increasing the number of links to your site, but also about presenting your business to customers.

5. Google will always prioritize sites with more backlinks than those with fewer

The truth here is not universal. There are over 200 factors related to UX, usability of mobile devices, technical performance, intent to search and much more.

Google’s factors are very dynamic. According to expert John Mueller, the search engine focuses on a specific search intent to select ranking factors.

And although backlinks are an important ranking factor, Google’s algorithms find a balance between 200 factors before showing their results for a particular search.

6. All pages / publications / links on your site have the same ranking value

When people talk about this myth, they usually mean two things:

  • Each post on your site has the same authority or
  • All links on the page have the same ranking value

Both statements are wrong. In the first example, posts that have links to more reputable sites will rank better than those that do not. There are various tools to check the individual rating on each page.

As for the second statement, John Muller confirmed that their algorithms take into account the position of the link on the page where it appears.

Take advantage of link positioning. SEO experts such as Bill Slawski and Rand Fishkin recommend placing the links higher on the page because the higher positioned link has more value and gives more weight to the page it links to.

7. Internal links do not help you climb higher

While high quality external links are the most important, internal links also play an important role in your ranking. This is because linking from higher-ranking pages to lower-ranked pages can boost low-ranking pages. Linking content to your site creates what experts call a “topic cluster.”

In 2019, cluster topics are important because when you search for a specific topic and search engines find related content on your site, it will be considered authoritative in the field and will climb above sites that have only one page with related content.

8. Accumulating keywords in the alt text of the images will help you rank higher

Image links are not bad for SEO. But too much of everything is never a good idea. And this also applies to images. There are no penalties for using links in images, but the accumulation of alt texts with keywords for manipulation purposes is against Google’s policies.

Before Google used AI to understand images, people had to type their keywords in alt text to make sure they appeared in a search. But in 2019, both images and text will be converted to the same encoded language.

9. Wikipedia and Wiki-like pages are the gods of authoritative links

Many people believe that getting a link from pages like Wikipedia will automatically give them a higher ranking because of the very authoritative domain. But digital marketing is also confusing.

Information directly from Google ( Garry Illyes) says Google ranks Wikipedia just like any other site.

In conclusion

Don’t let the fear of spam stop you from reaping the many fantastic benefits of building backlinks.

And while Google’s dynamic algorithms are usually hidden, SEO experts study them every day to try to advise you on what’s useful and what’s not.

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