What pages should my site have? This is a very popular question that entrepreneurs and small business owners ask themselves when they are about to develop a website. Here is a list of the most important and mandatory pages that your business website should have .
When it comes to creating content for a new site – every business is unique and has different needs. But site visitors (and your potential customers) have expectations about your site, what information they will be able to find, and where they can find it on your site. Here are the questions to ask yourself when building your site content:
What pages do I need?
What to put on the home page?
Do I need a privacy policy?
Do I need a feedback page?
Do I need a blog?
On the “About us” page – should I talk about myself or the company?
When it comes to creating pages for your site – there are standards that every small business site should follow. Here is a list of the most popular pages, and the type of information they should contain. If you need a website – we will advise you on each stage of the process and we can design your website.
1. Home page
This is the most visited page and the one that users browse first. As such, she must tell everyone who you are and what you do. The content must be intriguing , for to attract attention to the visitor in seconds. Homepage must be well structured , charge quickly and look professional. You only have a second to convince the user to stay on your site.
What to include:
A brief description of who you are and what you do, a more general explanation of your services and products, and perhaps a few bulletins to explain how you can help a potential customer.
2. For us / me
People do business with other people , and visitors want to learn more about the people behind the company. The About Us page is one of the most visited on any site. It should give a brief idea of who you are, what the history of the company is and what sets you apart from your competitors.
What to include:
A summary of your company, who works in it (with short biographies and photos, or just you – as a manager), your achievements and awards, and how you differ from those who offer the same product or service.
3. Services (if you offer such)
Here you can describe in detail what you offer. Start the service summary page, and then list and describe them in detail. If they are voluminous and the descriptions are long – divide them into sections. It would be good to give a link to the page of each service separately, if the content of each is really very voluminous.
What to include:
Summary of the offered services, separate sections for each of them with explanation. How are they different from those offered by the competition.
4. Products (if you offer such)
This is your chance to present details about the products you offer. Start with a brief summary of all the products, then list them. If you offer more products – provide a link to each of them. Consider whether a site with “ product catalog “would not be more convenient for this purpose. Especially if you have different product categories.
What to include:
Summary of the products offered, a brief description of each of them, links to the pages of each product, where there is more information and what the customer can expect by purchasing the product. Why choose you over your competitors.
5. Frequently Asked Questions
On this page you have the opportunity to respond to the most frequently asked questions who ask you. She will tell everyone – on one page – what she needs to know. This will save you time answering frequently asked questions. Provide honest answers to each of them. The answers should provoke action, and persuade the potential customer to take the next step and contact you.
What to include:
The most common questions they ask you. Such questions should remove any doubts that the user may have, reassure them that you can be trusted.
6. Reviews
This is your chance to praise with positive evaluations that you received. Where possible – include photos and contact information with the author. This will add authenticity to the review. Anyone can add a rating, but those with photos of real people can be tracked and tested for authenticity.
What to include:
A short paragraph in which you thank the customers, no more than 1-2 sentences. Then the reviews themselves, with photos and a title for each review (if possible).
7. Contacts
Your contact page is one of the most important – it shows your customers how they can contact you . It is important to have a phone number, email address, physical address, if you have one. Add this information to the footer of the site so that it is available at all times, on each page.
What to include:
Add your social pages, email address, phone, even business hours. Some companies prefer a contact form instead of an email address to avoid spam.
8. Blog
This is not a page, but a collection of blog posts. A blog is a site, or part of a site, made up of related blog posts. Blog posts are usually displayed from newest to oldest. If you have a small business site without a blog – you are very likely to lose. Think of your blog as the most affordable marketing tool. The blog drives traffic and sales. 57% of businesses that blog have profited from it. The blog adds a “voice” to the site, creates a place where you can share your experiences and engage your customers.
What to include:
First of all, you need to do a little strategic work – you need to know why you are creating a blog and who you are writing it for, who your target audience is. Then you need to determine what you will write about – what topics you will cover. Think about what style you will write in – most do not like to read in an academic and journalistic style.
9. Latest news
Here you can address the media. You can post links to articles written about your business, press articles, ads, videos and the like.
What to include:
Ways in which the media can contact you, links to PDFs and photos and press releases.
10. Privacy Policy
Today it is practically mandatory for every site. In it, you tell users what you will do with the personal data they provide you. It also informs the visitor about the data you collect (cookies) and whether or not you share them with outsiders.
What to include:
What data you collect, how it is collected, how users can get a copy of the data collected, what content you share and with whom.
11. Terms of use
Like the privacy policy, the terms of use are mandatory for most sites. This page contains the “rules” that a visitor must agree to in order to use your site.
What to include:
You want to include rules and guidelines for the features of your site.
12. Sitemap
The cards have two formats. XML maps – They are designed for search engines and help bots to better detect and index your content from an SEO perspective. HTML maps are made for “human” visitors and we are talking about them at the moment. These are simple pages that list all the pages on your site.
What to include:
This page should include links to all your pages, posts. It must be positioned in the footer and be accessible at all times.
13. Page not found
Page not found (technically we are talking about “404 error” page) redirects users to it when what they are looking for cannot be found – does not exist or has expired. It would be good if it was made personally.
What to include:
Tell users that what they are looking for cannot be found. There should be a link to the home page and possibly a search form.
