Web design and solid SEO strategy go hand in hand.
The design serves to enhance the user experience while browsing the site, to inspire him to spend more time on it and to make sure that he will not leave it disappointed. In this way, it minimizes the level of quick departure and turns visitors into potential customers.
However, perfect web design is pointless if the site is not found in Google. This is where the CEO intervenes. It increases the position of your site in search results, leads more traffic to it and gives you the opportunity to impress the user with its design and quality content.
When combined, web design and SEO are indicators of professionalism and credibility.
Let’s see how to combine them for better online performance.
Fundamentals of the application of SEO and web design
In the world of digital marketing, building an online presence with a solid foundation is critical. If some basic aspects of your site are not done well – you can not expect web design or SEO to bring great results.
Here are the key elements of any solid web design:
Choosing a domain
Filling the domain with a lot of keywords will not help. They will look like spam and can disrupt both the ranking results and the user experience.
Remember that there are a million domains. Your goal is to make your memorable and interesting. It should be relevant to your business, easy to write and pronounce. To make your site easier to find, it’s always a good idea to use your brand for a domain.
Building the site of the appropriate management system
The stable control system is easy to use. You need to be able to change without the need for additional courses or special knowledge. Your site should have a convenient mobile version, integration with social networks and various management tools. The most popular is definitely e WordPress , followed by Joomla, Drupal and some more.
When choosing a system for your business – ask yourself how it will affect your performance. For example – does it allow you to edit urls? Can you make changes without changing the url? Some systems can create meta tags automatically – you need to make sure you can edit them. See our material for the best platform for online shopping from the point of view of SEO optimization (it is also applicable for informative sites).
The link between web design and indexing
Did you know that Google crawls each page of your site individually when it indexes it? So you need to add internal links to make sure they can be found by search engines. And most importantly – you need to make sure that your internal links work.
Start with a simple Google search. For example, p site : front (eg: site: mysuper.site) you will be able to see all your pages that are indexed. You can also check the robots.txt file (ex: https://mysuper.site/robots.txt) to check what is forbidden to search engines. And you can speed up this process with sites like Google Search Console, Screaming Frog and others – which will do the job for you.
Keyword research and meta tags
On-page SEO can be seen as a process of optimizing the individual pages of the site to rank higher. In short, you need to do a detailed study of your keywords and optimize your keyword pages for them.
- The title is the first element that the visitor sees in the search results. It has to be creative, intriguing, and authentic to stand out from the rest. In addition, you need to keep track of the length (about 60 characters) and add the main keyword in it to sound natural.
- Meta descriptions tell the searcher what the page is about. It’s relatively limited – you have to sum it all up in 160 characters in a wise way to get the user’s attention and get them to click right on your link.
- Headings increase the readability of textual content and make it user-friendly. Use them to divide the content into several smaller elements and this will help the user to navigate the content more easily.
- Google still can’t understand visual content. When optimizing your images, make sure they have clear alt text that describes the image. Good descriptions include the keyword.
Information and URL architecture
Which URL makes more sense to you?
We hope – the first.
Well-optimized URLs tell the user what the page is about and help them find the information they want faster. Like titles and descriptions – they provide a broader context around your keyword – for both the user and the search engines. And most of all, your urls need to be descriptive, concise, understandable, and optimized for the main keyword.
Navigation is not just a simple menu at the top of your site. When used well, it encourages people to stay longer on your site and use it.
When building site navigation, it is important to understand the needs and expectations of your potential customers. Like a physical store, site navigation should help the user find a product or content more quickly and direct them during the order completion process (or otherwise, for the purpose of conversion – eg a call). If the user has to waste time figuring out where to click – this is a clear sign that you need to improve your navigation.
The influence of speed on the ranking
Speed is one of the very important factors. And not just for desktop, but also for mobile devices.
The time it takes to load the site is important – because it affects the user experience and can affect the conversion or vice versa – leaving the site. Did you know that visitors expect your site to load in less than 2 seconds? And, if it charges more slowly – half of them will close it. This aside, the high number of quick departures from the site can have a negative effect on the online presentation of the site and its ranking.
Here are some tips on how to improve your site’s speed:
- compress and optimize images
- use caching
- stop automatic launch of content (e.g. videos, music)
- reduce the number of unnecessary extensions and pop-ups
- invest in a good CDN network
Adaptive design in the mobile-first era
With the number of mobile visitors – the demand for mobile devices has also increased. Did you know that 57% of traffic happens through mobile devices?
And for your mobile visitors – their experience on the site has an impact on their purchase. Statistics say that 52% of your potential customers will not make a purchase if they do not like the experience of the site.
Not surprisingly, Google is constantly trying to improve visitor satisfaction and provide good results. This year (2018), they started indexing first for mobile devices – yes, they index your mobile pages first, then your desktop pages.
And to meet the standards – you need to make sure that your design is completely adaptable.
What does this mean?
Use Google’s Mobile-Friendly Test to check how well your pages are performing on a mobile device. When optimizing your site, pay attention to its overall usability, speed and page layout. How good does a mobile site look? Can the content be read without increasing? Are the links and buttons easy to press? Does the content of the page fit? Is it easy to fill out forms from a mobile device?
Even if you believe that SEO and web design have nothing in common – we hope you now understand that this is not the case. Your design influences the perceptions of consumers, brings a sense of professionalism and authority. But it also affects engagement and purchasing decisions. These are all factors that Google takes into account when ranking you in search.